Advertisers To Cash In On X Factor's Jedward!

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November 11

Advertisers To Cash In On X Factor's Jedward!

X Factor's controversial men-of-the-moment are causing a kerfuffle amongst ad men everywhere!

Simon Cowell's decision to put John and Edward through may have prompted 3,000 complaints, but it looks like the deadlock decision will generate a huge amount of revenue for ITV.

Jim Marshall, a senior consultant with advertising broker Starcom told The Times, “There’s no doubt that this is the television event of the year for viewers and advertisers. It has become the British version of the American Superbowl”.

The broadsheet states that ITV is selling 30-second adverts to late buyers for an estimated £190,000 this month, which could rise to as high as £250,000 by Christmas. If the figures are escalating in such a way, this would result in a whopping £6 million in advertising just from the final show - Cha-ching!

What do you think of Simon's decision?
Do you think the boys have the X Factor?
...or do you feel this is a mockery of a sham?
Is it about show popularity...or even revenue?

Personally I don't think Jedward will make the final. I still have faith in the British public, it's the judges that are the problem. I can't wait for the week when they finally have no say - can you?

Click here to leave your views...
Selena x

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Selena Ledgerton Cooper
MSN Reality TV

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6:18 AM | Blog it

Comments (45)

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	Elisabeth Fapurowrote: Sandy...too right !! Stacy doesnt dance...but hey neither does leona. Moving on to my point... Regarding the twins...people need to get over them already...theres no point being all ''emo'' over a reality show at the end of the day...theres no denying their antics are just laughable...personally i think if at one point you havent laughed during one of there performances, you need to lighten up! 15 Nov.
	Nickiewrote: Funny that ITV are earning more on advertising when so many viewers have decided NOT to watch Xfactor anymore due to Simon´s decision last week. I personally am not watching the show anymore ... I saw this on the MSN page when I went on the internet ... but I am not bothered with the results anymore. Although in a way if Jedward win it will be justice as Simon will have to invest the 1 Million on an act that will not make much money. 14 Nov.
	Sandywrote: Why does everyone go on about Stacy not dancing. Leona Lewis just stands and sings, as do alot of others. 14 Nov.
	Rachelwrote: I hate watching the show now it is a joke. it is a SINGING competition not a OH LETS JUMP AROUND ALL OVER THE PLACE AND FORGET THE WORDS competition. I want them gone. Plus Simon is just going to start telling them that they are bad again so his choice to put them through is point less. Lucie is a really good singer and now Simon has gone and ruined a future for her i hope all Simons acts go (even though they are good) because i want him to see how it feels to be hurt 14 Nov.
	Jan williamswrote: The show has become one big joke, let's not forget this is a SINGING competition, Jedward CANNOT sing, the voting system is a scam, Simon should be ashamed of himself for not keeping Lucie in, just because she was a threat to his acts. because of his actions many people will now boycott this and future shows. 13 Nov.
	angela mcdowallwrote: i think it will be he last time i watch the show, if it is to be a public vote then why are the mentors getting to vote, or ony vote when it suits them , its a singing contest, or thats what i thought with the rest of the country, even if simon thought she was going to be a threat to his acts, he know the duo wouldnt be a threat in the end , to put out the better singer is a joke no matter who they are , nothing will change the fact that simon decided to let the public vote decide , then im my eyes its a fix as hes fixed it to keep a non singing duo in , how can we believe in the phone public vote too as its been proven that some voting game shows have been rigged , so what makes this one different , time will tell, simon will regret what he did on sat night , 13 Nov.
	Geraldinewrote: I SAY BOYCOTT THE VOTING OR DON'T VOTE FOR SIMON'S ACTS. THEN SEE WHO IS SMILING AT THE END OF THE SHOW!!!!!! I will say Danni was very gracious and I 12 Nov.
	No namewrote: The only fact about the show is its one big scam to rip off the public and who ever else .....i see the advertisers are being taken for a huge slice of flesh too....and boy do they spoil the telly with adverts......do yourself a favour and keep your hard earned cash in your pocket like the shows profit mongers would. 12 Nov.
	Martin Lynchwrote: If everybody looked at this result based on the facts, then they wouldn't have any reason to moan. The bottom line is that LUCIE recieved the LEAST AMOUNT OF PUBLIC VOTES so it was right that she was voted off. John and Edward may well be the worst act ever on the x-factor, but they still got more votes than Lucie. Yes Simon has been moaning about them ever since day one, but he wasn't the one who kicked Lucie out, it was the public vote. So please everyone stop moaning and just look at the facts. 12 Nov.
	Becca Baybeewrote: Its not Simons fault he didnt know what to do and seriously like common it was the pubic that didnt vote for Lucy not Simon and tbh Jedward are far better than Lucy anyways yea she has a gret voice but like Jedward are far more entertaining to watch plus they are ok singers not the best but they are good. JEDWARD TO WIN or Stacey or Joe=) but hopefully John and Edward=) Lovee those guys=D xxxx 11 Nov.
	siobhan robinsonwrote: i cant actually believe that Xfactor can be calling a singing contest week after week iv been waiting 4 them idiots 2 go. saturday was the last strraw 4 me as i thought lucie was really talented and i wanted r 2 win. simon cowell is a joke and obv doesnt no talent if it hit him in the face!!! x 11 Nov.
	polly preedywrote: i dont think simon cowell cares who wins or loses he s made his money plus he has the american version i think its time to scrap the x factor and give us a proggramme worth watching polly banbury 11 Nov.
	jeanette szamrowiczwrote: I used to agree will simons views every week, last week was a joke, simon has slated these two every week commenting that this was a singing show and they couldnt sing, to turn round and not give his vote, just showed simon cowel does things only for the money & ratings. He has just made x factor a joke 11 Nov.
	Serenawrote: god my dad knows lucie's mum and she is devastated 11 Nov.
	Serenwrote: Simon cowel is a jerk! i HATE yhooooo! lucy i hope u get very far in the pop life i will always buy ur albums! miss yhoo lucy! xxxxxxxxxxxxxxxxxxxxxxxxxx jedward suck! 11 Nov.
	Serenwrote: I HATE jedward! i loved lucy how could simon chouse them over her theres no point watching it anymore i can't take seeing jadward keep getting thro and wreking over contestents chance to win who have real talent! down with jedward!!!!!!!!! 11 Nov.
	Meghanwrote: I love john and edward there just having fun!!! It doesnt matter if they let the good singers go!!! they r very entertaining?!?!!?!? I love them!!! Jedward to win!!!!!! LUv MegHAn 11 Nov.
	natalie mcfarlanewrote: i think jedward are the most entertaining act thats EVER been on x factor, every single week without fail they perform, and from the very moment they walk out on stage they get boo'd but still go on with their song. if that was any other act they would start moaning or crying about it. and as always they have the best act, i look forward to seeing them every week it's the only reason why i watch the show, so i hope they win :D(yn)(L) XXXXXX 11 Nov.
	Kyanite Jowrote: Well I only have one thing to say - money grabbing a hole. 11 Nov.
	chloe Wildwrote: GGRRR i thought simon said he would leave the country is jedward winn???!!!!!!.................................................................... 11 Nov.

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